Staffing Firms Tapping Mobile Route To Attract Talent

NEW DELHI: A significant rise in use of smartphones has led staffing firms to increasingly focus on mobile recruitment strategies some of which let a job-seeker to apply for an opportunity in less than a minute.

"We do have a mobile recruitment strategy and all our digital assets are mobile friendly. We largely leverage the mobile proliferation in India to connect with the candidate ecosystem," Randstad India CEO Moorthy K Uppaluri said.

TeamLease Services Senior Vice President Kunal Sen said the recruitment firm has developed a smart job app which would allow a job-seeker to apply in less than a minute, including uploading of resume, if required, and allow job-seekers to get updates on their applications.

"Staffing companies mostly cater to lower or entry-level candidates, thus recruiters possibly use only a limited apps that are popular," Indian Staffing Federation Executive Director Suchita Dutta said.

Moreover these firms are using free social networks like Linkedin, Facebook, Twitter, Instagram, Pinterest and YouTube for image building, marketing, publicity, customer relations and market research purposes.

"Staffing firms are increasingly looking to attract top talent are striving towards engaging candidates on social media platforms and communicating their organisation's culture and strengths," Dutta added.

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