Festive Season Hiring May Raise 5-12 Percent: Experts

While India celebrates festivals through the year, the last four months are relatively busier, starting with Ganesh Chaturthi and Dussehra celebrated earlier this month, followed by Diwali on November 3 and then Christmas and New Year.

Consumer spending during these months increases significantly across various products and services and businesses need additional manpower.

Randstad India and Sri Lanka CEO Moorthy K Uppaluri said: "Since customer spending and demand are generally high during festival occasions, we expect hiring to increase by 5 percent, especially in front-end sales functions."

During the festive season, retailers need extra people for sales and customer service and many consumer durable companies ramp up promotional activities. There is demand for jobs such as cashiers, coordinators and event management staff.

"Various brands unleash their sales campaign and product launches and for this they require manpower to pull it off. It is likely that most flexi staff will be hired in retail outlets, malls, among others, to manage their front-end sales and customer care," Indian Staffing Federation VP Rituparna Chakraborty said.

The hotels and hospitality sector scrambles to find temps while travel companies see increased business.

According to TeamLease Services Co-Founder and Senior Vice President Sangeeta Lala, "Overall, hiring will go up in this season also, though only for extremely short periods and not as a sustained requirement."

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