Corporate Social Responsibility Matters for Indian Employees: Ipsos Study

"The key message that comes out of the survey is that companies can't neglect corporate social responsibility. Employees believe it is important for their employers to be a responsible corporate citizen for being respected as a socially responsible organization," said Biswarup Banerjee, Head of Marketing Communication and in charge of CSR for Ipsos in India.

“CSR is a vital tool to boost business and employee morale, it brings in a sense of pride in the organization, engenders teamwork and is a source of inspiration and connectedness,” he added.

Twenty three percent Indian employees think that their employer must contribute to the socioeconomic development of the country, 21 percent say their company should respect and adhere to local laws and rights, 19 percent feel their company should prioritize workplace safety, and 18 percent think their company should maintain sustainable environmental practices.

Thirteen percent Indian employees feel fulfilling financial and commercial targets to increase shareholders value should be the prime focus and only 6 percent employees feel companies should leave behind conditions for sustainable development even after operations are closed.

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