Jobs > Assistant VP - Lead Generation
Assistant VP - Lead Generation
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Experience:
8 - 15 years
Location:
Industry type:
BPO/ITES/CRM/Transcription
Functional area:
Marketing / Advertising / MR / PR
Education:
Must have a BA degree and 10 years in marketing with at least 5 spent in deploying specific lead generation programs
Responsibilities:
Establishment of the lead generation infrastructure, including (but not limited to):
Defining a lead tier system with sales
Establishing the lead qualification process
Establishing the lead tracking and reporting process/dashboards
Defining the companies campaign development and management process
Building out a waterfall methodology or process for defining number
of leads needed relative to revenue objectives
Management of the CRM system from the perspective of lad generatatin
Establishment of the lead generation infrastructure, including (but not limited to):
Defining a lead tier system with sales
Establishing the lead qualification process
Establishing the lead tracking and reporting process/dashboards
Defining the companies campaign development and management process
Building out a waterfall methodology or process for defining number
of leads needed relative to revenue objectives
Management of the CRM system from the perspective of lad generatatin
Candidate profile
Requirements:
Proven experience in setting up a lead generation program within a company.
Understanding of available technologies for effective lead
management.
Exposure to a broad range of lead generation vehicles e.g. webcasts, direct mail, podcasts, online advertising,
Global experience.
Key skills
Contact details
Company name
Client of C9C
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