Hi all
A brand is not a company logo. The logo is only the visual representation of the brand. What it is, is not as easy to explain. In the end, a brand is the associations people have with the company, product or service that are beyond its real, tangible aspects. It is important to realize that the brand exists in the minds of the marketplace. From the company side, a brand is a unique promise of quality.

Can anyone let me know about brand essence and equity..

Hi Aaliya Roger,

Brand equity defines the value proposition that the brand beholds in the mind of customers & the value customers can pay for the brand offerings i.e Product/Services, (Apple has a high brand value). this aspect of brand often depends on the brand recall.

Brand essence is one interesting factor & Key factor which plays a vital role on the whole brand image, it speaks the emotional benefit that it offers to the individuals/customers.

Anything about a brand is a mind game. A perception box game.

Brand Equity

The amount of "juice" a brand has built up, i.e., how well known and regarded a brand is. The more equity a brand has, the more valuable it is to the company or organization that owns it. When considering updating a brand's identity, packaging, and marketing materials, it is important to consider how changes will impact its equity.
Brand Essence

The fundamental nature or character of a brand. This reflects the organization that owns the brand, its culture, and how it does business.