This question concerns a set of educational videos of 45 mins each. We want to make them available for a one-time payment per video, videos will be downloadable or viewable directly from a website (client's or a hosting service).

How to market these videos? Email marketing? Adwords? "Teasers" on youTube? Any other ideas?

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Create a promo video "teaser" and upload to as many video sharing sites as you can - of course, there are the top ones, YouTube, Facebook, etc. But do a web search and you can come up with many more. Make sure you choose good tag/key words - you don't want ones that are overused because the internet is inundated with videos that use them. Find unique ones that people would use that would need to view your videos. Email marketing is great if you have a good list. Make sure the video player you're using on your site allows for tag words that are searchable. You do SEO, I'm assuming, so optimizing your site is key. Tweet about it. Follow people that would benefit from these videos and hopefully they will follow you back & see these tweets. Hope this helps!

I suggest that you consider using the e-Commerce features of Go To Training or WebEx Training Center. I currently use both, and enjoy how they share an extremely robust e-commerce platform on PayPal which makes registration, payment and accessing your content extremely simple unlike many others which require you to insert a manual step somewhere in the registration and payment cycle. For promo, look at Vertical Response. They have a number of options that allow you to pay for actual exposure & conversions received.